A website on Wix is the first step to enhancing your online presence. Nowadays, people look to Google and the internet to find the information they are looking for. If you're not online, it's challenging to reach your customers. Wix makes it easy to create a custom site for your business. Regardless of what type of business you have, your website can benefit from on-page SEO strategies. Through Wix, you can create a variety of services pages, blogs, FAQ's, and more to represent your brand. Once your site is established, you can take continuous measures to improve it and optimize for success in the search engines. Search engine optimization, SEO, can help increase your visibility in the search engines. If you want more people to see your website when they search for a product or service in your area, optimization can help.
Whether you have an excellent piece of content you would like to use, or you have keywords that you would like to rank for, optimization is key to success. Think of on-page SEO as an enhanced guide for your consumers and Google. If your audience doesn't understand what your business is about, they likely leave. Likewise, if Google has a difficult time understanding, it will be harder for them to rank your site accordingly. The goal is to ensure that through various on-page measures, Google sees your site as relevant, useful, and focused on your customers.
First, let's break down what on-page SEO is, and how you can improve your rank on your Wix site. Then you can use the following Wix tips to make actionable changes to your website.
On-page optimization refers to optimizing web pages to help them rank in the search engines. It involves working on elements of your site to enable Google to understand your intent. On-page ranking factors include high-quality, original content, easy user navigation, relevancy, and more.
At the forefront of on-page SEO is content optimization, which focuses on creating high-quality, relevant content that informs your readers. With proper on-page optimization, you can start building authority on Google and other search engines.
Content is the "meat" of your website, and it helps give your audience (and Google) an understanding of your site. According to Google, what constitutes high-quality content?
Original Content: Make sure you create unique articles, blogs, and infographics that are relevant to your field.
Valuable Content: It's essential to write content that is useful to your audience. Create informative blogs that help someone solve a problem or learn more. People are online searching for answers, give them valuable content when they arrive at your site.
Relevant Content: As mentioned above, relevancy pertains to both Google and your audience. The clearer your info is, the easier time Google will have understanding it.
Long-form Content: There is no such thing as a "magic number" for SEO success, but longer content tends to perform better.
Along with creating excellent content, it's essential to organize it efficiently. Make sure to separate your paragraphs, so it's easier for people to read. If your content is too overwhelming and in large text blocks, it will likely turn people off from reading it. It's recommended to keep your paragraphs under 300 words and to separate them by the proper headings, which we will get more into that below.
While you need to understand your audiences' searches and use the right keywords, the placement of those keywords is equally as important. When creating content, ensure that you put your keyword in the title and the first 100 words of your content. Integrate these keywords naturally throughout the material, so it's easier for people to read.
Headings play a significant role in your on-page SEO, as they help organize your content, so it makes sense to Google and your readers. Pages need to be correctly formatted on the page. Think of an H1 tag as the main heading and H2 and H3 as subheadings. These headings not only help SEO, but they help your audience better digest the content on the page. The headings help them break down larger chunks of content.
The H1 tag describes what the page will be about, and the H2's are similar to book chapters as they describe the main topics. Subsequent headers, H3s to H6s, serve as additional sub-headings within each section that provide supplementary information.
Here are a few tips regarding the different headings:
Make your headings unique and useful for users for people to quickly understand what the article is describing.
Use the headings to include related and relevant keywords. It will help both Google and your readers.
Think of your headings as a hierarchy. Start with your H1 as your title and continue.
Another factor in ranking is the credibility of your website. Adding internal links throughout your site helps your audience travel through the different pages, and allows Google to understand they are all connected. Internal links should be used to help your users complete a transaction, contact you, or find the information they are looking for elsewhere on your site. A great way to incorporate internal linking is through a blog section on your website. Through a blog, you can easily refer to related information and keep users on the site for a longer time.
External linking can help boost your credibility on Google if you link to other authoritative sites. Also, by linking to relevant sites, it gives search engines a stronger idea of what your website is about, which can improve your SEO.
A URL gives insight into what is going to be on that page. If you have a URL with a bunch of numbers or vague archives, it won't entice users to click or stay. Online users are most likely to click the search result that best matches their search query. If you use a short, descriptive URL, it helps identify your page as a result of that search.
Bounce rate and time on a site are two critical factors in Google's ranking algorithm. Adding compelling videos and pictures, and other forms of media can engage visitors on your website. Using original infographics can convey information and keep users on your site for a longer time. Similar to most on-page strategies, using a variety of media is beneficial for both users and SEO.
On your images, you can add alt tags to describe them. If your image fails to load, that text will appear to let your reader know what it's a picture of. Make sure you describe them as accurately as possible.
On-page SEO takes a variety of efforts beyond keyword strategy. Having a strong understanding of your searcher's intent will guide you through the content process. If you provide value to your core audience, Google will recognize that. On-Page SEO is a marathon, not a race, and Google is continually releasing updates that make new changes. It's essential to stay up to date with the need of your customers and with the ever-changing SEO algorithms. If you focus on the customer and create pages that they will find useful, your chances of ranking are much higher. Take time to research your audience, then take proactive steps using the tips above to earn more credibility in Google.