With millions and millions of sites on the web, your business website needs to stand out to capture the attention of your audience. Wix allows users to create stunning, fully - functional, and engaging websites, but it also helps with SEO.
SEO, search engine optimization, is one way you can boost visibility for your business online. SEO allows you to increase your chances of being found online in the search engines. By creating relevant content and utilizing technical SEO, you have a higher chance of appearing in front of users online. When you search for something online, you likely click on a site that comes up on the first or second page. The goal of SEO is to gain credibility on search engines such as Google, Yahoo, and Bing, to appear on one of the first few pages of a search engine. When someone searches a keyword relevant to your business, the goal is to have it appear so users can click link and land on your website.
Regardless of whether you own a small garage door repair business, or run a large company that serves multiple states, you can utilize Wix and SEO to increase your leads and customers.
SEO is a cost-effective strategy that can result in significant ROI. It's one of the most modern marketing approaches to obtain more traffic to websites organically. While SEO optimization needs consistency, Wix makes search engine optimization simple and straightforward. You maximize your success on the search engines with your Wix website by following a few steps.
13 tips to improve SEO on your Wix website
The following tips will help you utilize your Wix website to attract more searchers to your site. These strategies will also play a significant role in your site becoming more credible in the eyes of Google, which is essential for SEO. You can use this blog as a guide and make sure to stay up to date with modern practices to get the most out of your SEO strategy.
1. Use the Wix Wiz
Wix, with its user-friendly platform, provides tools and resources to assist you along the way. Use the Wix Wiz to start on the right foot to ensure your website is set up correctly. You can utilize Wix's SEO Wiz to stay up to date with the latest search engine optimization strategies. SEO takes persistent effort and time, but this can give you the proper foundation. Once you have a foundation, you can start using other marketing techniques to improve your SEO.
2. Create a blog
Content plays a significant role in SEO success. A great way to give your SEO a boost is through creating a blog that is relevant to your business. Your blogs can focus on your business and ways your products and services can help other people. You can include news related to your respective field, new promotions, insight into your business, and more.
Keep in mind keywords you want your ideal customer to search online, and use that as a foundation. You outrank your competitor by consistently updating your blog and going after terms they are ranking for on their site. Ideally, you want to write content that will attract your target audience to your site. Think about the problems they are facing, which are also relevant to your business so you can inform your audience how to solve them.
3. Use internal links
Internal linking help reduce bounce rate by keeping users on your website and leading them throughout the pages. By adding internal links, you are giving your audience a chance to explore the entirety of your website. You can add internal links throughout your site. Make sure they are relevant to the page you are linking to; otherwise, it might confuse your reader.
4. Use long-tail keywords
What is a long-tail keyword? They consist of a set of words, usually 3-5. Long-tail keywords are incredibly useful to attract people searching for phrases related to your business or industry. People tend to type longer phrases into Google or the other search engines, which makes them ideal for including in your content. That way, when Google crawls your website, it will recognize those long-tail keywords as relevant to what people are searching online.
Long-tail keywords are less competitive in SEO rankings because they are more specific than short-form. Short-form keywords are 1-2 words and very broad. Shorter, more general keywords bring in millions of results when people search for them online, which makes them harder to rank for. It's best to be specific and narrow in on your particular service and location.
5. Pick the right domain
Domains are an integral element to your success in the search engines. With Wix, you can get your domain and connect it to your website. Not only does your domain choice represent your brand, but it also plays a role in how high you rank in the search engines result pages. You want to make sure it's catchy, concise, and indicates what your business does. Think about your primary services, locations, and industry, and incorporate those factors into the domain. Put yourself in the shoes of a customer when creating your domain name so you can better understand what customers may be looking for online. You want to ensure your domain will help establish your brand as one that is trustworthy and credible.
It's no secret that society is drastically shifting towards a more mobile-oriented world. People are on their smartphones every day and are often searching on Google with them. They might be looking for specific services near them, and because of that, you want your site to load quickly. With that sentiment in mind, a mobile-friendly site is necessary. Without a website that is optimized for mobile use, your audience may get frustrated with their experience and bounce off of your site. When a user bounces off your site, that means they leave without taking any action.
You want to ensure your website is responsive on mobile devices with quick load time and easy navigation to the different pages. Look to your mobile device for perspective. Mobile screens are not as large as desktop computers and laptops, which means you need to prioritize what you want users to see first and make it easy for them to do so. Wix supports AMP mobile pages, and that helps accelerate load time on the page, making the ideal mobile experience.
7. Maximize success with backlinks
Backlinks are another way to gain credibility in the search engines. Optimizing your website is a great start, but you will get extra SEO points from Google if other sites link to yours as well. It shows credibility if other sites link to yours. Think of backlinking as a way of different sites informing Google that yours is valuable. The key to backlinking is ensuring that your backlinks are coming from legitimate websites. While backlinks are beneficial, make sure that your links are not coming from spam sites because that will do more harm than good. It's better to have fewer backlinks that are from credible sources, rather than many from harmful websites.
8. Submit a sitemap
Essentially, a site map is a guide to your website and how everything is related. It helps Google crawl your website, which improves your overall SEO. Not only does a site map enhance your search engine optimization, but it helps your audience quickly navigate throughout your website. If your audience has an easy time browsing your site, then they will likely stay on it and convert. You can submit a site map through Google Console or Wix's Wiz!
9. Create valuable content
Content helps paint a picture of what your business does and the services you offer. People often search the internet for more information on local businesses. Use your website to illustrate your message clearly to those who visit. Your content should center around the focal points of your business and provide value to those who are reading. Keep your content focused on keywords related to your business so that it's relevant to what people are searching for in your industry. If you need some creative inspiration, Wix has several excellent blog ideas to get the ball rolling!
10. Write descriptions and titles
Descriptions give searchers a better idea of what your page is about and also allows you to write compelling copy that will entice people to click. It's equally as essential to fill in your metadata with unique content that won't be flagged for duplicate content. You can optimize by creating different titles and descriptions for each page.
11. Focus on local SEO
If you're looking to get more business in your area, local SEO should be your next goal. Many people are often searching for different services near them. Focusing on your local SEO will help you attract more people in your area. The most significant step to local SEO is setting up and claiming your Google My Business profile. Once you claim your business, it will show up in Google Maps, and users can locate you. You can also use the Wix site booster app to sign up for local directories which will appear in the search queries. Honing in on your local area is a great way to put your business on the online map and bring in more customers.
12. Give your images alt tags
While images engage your audience and provide and a visual reference, they can also improve your search engine optimization efforts. By giving your image an alt tag, you are giving it a description, which in return helps Google. Without an alt tag, Google will not understand your photo and how it's relevant to the content. Wix makes it easy to insert pictures, infographics, and visuals to any page. If you add alt tags to your images, you will have a higher chance of ranking overall.
13. Keep up with SEO trends
Above all, SEO is a marathon, not a sprint, so it will take continual effort to rank. It's essential to stay updated the latest SEO news and trends so you can make educated decisions. Google often updates its algorithm, which can affect your SEO strategy. The key to SEO success is staying informed and consistent. With the proper plans and information, you'll have a higher chance of improving your rank.